Dhingana is among the top-funded music startups in India. It raised $7 million in Series B funding i

Indian Streaming Music Platform Gaana’s App Rolls Out Across Four Mobile Platforms china anne mcclain beautiful
Browse more... Indian Music Streaming Startup Dhingana Faces An Uncertain Future After T-Series Pulls Its Licensing Agreement
Soundbox reported last week, and T-Series president Neeraj Kalyan confirmed to TechCrunch, that the company will not renew the license set to expire for nearly 8,000 songs from Dhingana’s catalogue. “We were not able to see much traction in the service and secondly we couldn’t agree on the commercials and both parties thus decided to part ways in an amicable manner,” said Kalyan. china anne mcclain beautiful
However, it looks more like a near-death experience for the music service and not an imminent shutdown. Dhingana CEO Rohit Bhatia said that any new developments will be shared this week. He declined to comment on whether Dhingana will indeed shut down.
Any recovery from T-Series ending its licensing agreement would depend on whether Dhingana can overcome the hurdles of poor ad rates, china anne mcclain beautiful rampant music piracy, and rising costs of supporting its free service in the country — issues facing every streaming service in the country.
Dhingana is among the top-funded music startups in India. It raised $7 million in Series B funding in October last year from Lightspeed Venture Partners, Inventus Capital Partners and Helion Venture Partners. Bhatia told Medianama that Dhingana is in the process of restructuring its operations.
Another source, a music industry executive familiar with Dhingana’s negotiations with T-Series said Dhingana didn’t agree to the music label’s commercial terms and more importantly, was running out of money. “T-Series’ china anne mcclain beautiful exit is a trigger, but Dhingana’s problems are much beyond that,” this person said over the weekend.
Telecom operators china anne mcclain beautiful like Vodafone china anne mcclain beautiful on one hand , and aggressive Internet platforms like YouTube china anne mcclain beautiful on the other, are threatening to hit these pure play music startups very hard. YouTube’s china anne mcclain beautiful rumored china anne mcclain beautiful music streaming service on top of what it already offers is set to put more pressure on advertisers to increase their ad spending with Google.
Gaana.com (backed by Times Internet Ltd) and Saavn (the Spotify for Indian music), continue to survive and even expand their services, thanks to the deep pockets and some innovative business models. Their success china anne mcclain beautiful (so far) also reflects that the digital music scene in India may not be so gloomy after all. Gaana has around 7.5 million monthly active users.
“We have started to convert free users into paid ones, but our primary goal today is to build the habit of using Gaana before piracy, and we are confident over time of converting free users into paid ones,” he added.
Saavn CEO Vin Bhat told me that despite challenges of music piracy and competition from Google’s YouTube in getting a bigger share of the ad market, there’s a large addressable market in India. Already, almost half of Saavn’s 11 million monthly active user base is from India, and it’s growing.
“The streaming business has to slowly move from free economy to paid economy as sustainability of ad-supported revenue model is a big question mark. Free music is a very dangerous thing, and we would not like our next generation grow up believing music is for free,” Kalyan said.
Founded December 2007 Total Funding $7M Overview Dhingana is an Indian china anne mcclain beautiful on-demand music service that wants its users to discover new traditional Indian and Bollywood music across the globe. Dhingana gives access to millions of songs in more than 35 Indian languages and genres. The service is available for iOS, Blackberry, Google s Play Store, Nokia Devices and on its homepage. Dhingana users can share music on Facebook and see what people are … Website http://www.dhingana.com/ Full profile for Dhingana Lightspeed Venture Partners
Founded 2000 Website china anne mcclain beautiful http://lsvp.com/ Recent Investments SimplyTapp (2013) , Arctic Wolf Networks (2012) china anne mcclain beautiful , WhisperText china anne mcclain beautiful (2013) , Xova Labs (2013), Aquantia (2013) Full profile for Lightspeed Venture Partners Saavn
Posted Jan 15, 2013 More Gaana articles
Posted Oct 3, 2013
Advertising Tech
Uber, LeCab And Others Now Have To Wait 15 Minutes Before Picking You Up In France
RedBeacon (a subsidiary of The Home Depot) Lead UI/UX Designer
Fonts by